Graduate School Work

 We were tasked with finding innovative ways to increase Tinder's usage by reinventing its social media strategy.

One of my favorite projects was the Uber Eats service creative. I recommended incorporating a new and upcoming film with America's favorite food delivery service in a cross-promotional ad campaign

In this project, we were responsible for helping Lululemon expand its product line to men. Lululemon had traditionally targeted the women's activewear market. However, we were able to create approaches that enabled Lululemon to grow the male segment.

Beefcake Swimwear is a clothing brand designed for everyone. The brand is a big advocate for the LGBTQ community. Beefcake Swimwear has a fun interesting spin on feeling comfortable by any body of water. The purpose of this project was to increase brand awareness and sales revenue.

Covid-19 left many store shelves empty of Clorox products, leading consumers to seek out alternative brands. The assignment was to develop a strategy to enable Clorox to not only regain, but raise market share beyond pre-pandemic levels. 

I had a great opportunity working with Schafer Condon Carter, a Chicago-based advertising agency.  In this project, I got to interview key members of the company's leadership team who provided insight on how they operate as a nationally recognized small Ad agency.

In this case study, we got to explore copyright infringement in the Axanar film. Axanar is a fan-made movie that faced charges for possible violation from CBS and Paramount pictures of Star Trek franchise rights.

This project required a communication strategy to address quality control issues at Chipotle.

The purpose of this project was to work with the Archdiocese of Chicago to help raise the level of membership with the Catholic church.